Just Dew It, a natural Hydrating Serum by Fleur & Bee
woman holding a bottle of hydrating serum just dew it
Texture of Fleur & Bee’s natural hydrating serum
super hydrating serum
Hand holding and displaying a hydrating serum
Just Dew It, a natural Hydrating Serum by Fleur & Bee
woman holding a bottle of hydrating serum just dew it
Texture of Fleur & Bee’s natural hydrating serum
super hydrating serum
Hand holding and displaying a hydrating serum

Hydrating Serum

Just Dew It

Regular price
$15
Regular price
$54
Sale price
$15
34 reviews

Named "Best Serum for Dry Skin" by SELF, this award-winning serum will provide immediate, deep hydration for smoother skin. A few drops will plump the look of fine lines and restore radiance to dull skin.

  • Hyaluronic acid aids in all-day skin hydration
  • Rich in nourishing vitamins and antioxidants
  • Superfood complex restores a healthy glow
  • Smoothes skin while fighting signs of aging

"If you're looking for a moisture boost in your routine, this serum gets the job done - and then some" - Allure

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Vegan

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Cruelty Free

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Paraben Free

1 fl. oz.

Free shipping on orders over $50

Ingredients
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Water, Organic Aloe Vera Leaf Juice , Glycerin (Kosher, Vegetable), Dimethyl Sulfone (MSM), Organic Jojoba Seed Oil , Grapeseed Seed Oil, Prickly Pear Seed Oil, Organic Seabuckthorn Oil , Sodium Hyaluronate, Squalane (From Olive Oil), Tocopheryl (Vitamin E) Acetate, Niacinamide (Vitamin B3), Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Tara Gum, Phenoxyethanol, Ethylhexylglycerin, Carrageenan, Hydroxyethylcellulose, Geranium Flower Oil, Panthenol (Vitamin B5)

No parabens, sulfates, silicones, GMOs, artificial fragrances and 1,300+ other nasties.

Sustainably made
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All products come in glass bottles to reduce plastic waste. Our packaging boxes are made from 100% post-consumer waste, FSC-certified paper. We manufacture our products with 100% renewable wind energy. All orders use carbon-neutral shipping.

Love it or it's on us
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If you aren’t 100% satisfied with your purchase, we’ll offer you a full refund within 30 days - even if it’s opened and used.

That might sound crazy on our part. But we’ve seen so many people become Fleur & Bee converts over the years, we’re comfortable making this guarantee for every product we sell.

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We follow the strictest standards in the world, set by the European Union, which means we say “No Thanks!” to 1,300+ nasty ingredients. (They wouldn’t all fit in this pop-up so we’ve included an abridged list...)

No parabens, sulfates, silicones, GMOs, artificial fragrances, phthalates, dyes, petrolium, aluminum, propylene glycol, polyethylene glycol, formaldehyde, diethanolamine, triclosan, EDTA, and toulene.

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PRODUCT DETAILS

What to Expect

Texture
Smooth, rich gel
Scent
Neutral to slightly floral
Skin Feels
Soft, smooth, hydrated
Skin Looks
Glowing, youthful
woman applying just dew it, hydrating serum to her face

Trusted by 400,000+ Customers


press s
"The best serum for dull and dry skin. Smoother, dewier, and much softer skin is right around the corner"

press a
"If dewy skin is your thing, Fleur & Bee's Hydrating Serum will be too, thanks to the impressive glow it imparts"

close up of a hydrating serum

Happiness, Guaranteed

If you’re not thrilled with your order in the first 30 days, just send it back for a refund. Returns are always free and easy.

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1% Donated to Charity

1% of all Fleur & Bee sales are donated to Days for Girls, a non-profit that provides menstrual care and education for women in need.

Frequently Asked Questions

When will I start to see results?
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Your skin will be instantly hydrated and moisturized with proper application. With consistent usage of our products, you should see full results after 2 weeks.
How long will it last?
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If used as directed, it should last 3-4 months. Just Dew It has a shelf life of 12 months after being opened.
Why is the serum yellow-ish?
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Sea Buckthorn Oil gives Just Dew It it’s yellow-ish color. Seabuckthorn Oil is a super hydrating ingredient.
What age is it designed for?
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Our Just Dew it hydrating serum is designed for those in their 20s to their 100s! 
Will this work for my skin tone?
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Absolutely! Our products will work for people of all skin tones, textures and colors.
Can I use this if I don’t have dry skin?
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Yes, you can! Every skin type needs hydration, including oily, combination, and normal skin types. Our Just Dew It hydrating serum contains many non-comedogenic hydrating ingredients that won’t clog your pores.
Is this safe to use while pregnant?
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We consider Just Dew It safe to use as directed while pregnant. However, we always advise pregnant women to consult with their doctor regarding questions about specific products or ingredients.
Can I use this with Non-Fleur & Bee Products?
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Definitely! We’ve designed our products to work best with each other, but they can be used as part of a routine that includes products from other brands.
Can I layer Just Dew It Serum with other serums or products?
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Just Dew It works best when applied directly to clean skin and can be followed up with your favorite moisturizer (we recommend our hydrating moisturizer H2 Oh Yeah). If you use another serum daily, we suggest applying one serum in the morning and another in the evening for best results.
Shop Now
cruelty free skincare
Cruelty-Free
vegan skincare
Vegan
sustainable skincare
Sustainably Made
skincare made in the usa
Bottled in the USA
socially responsible skincare
1% to Charity
cruelty free skincare
Cruelty-Free
vegan skincare
Vegan
sustainable skincare
Sustainably Made
skincare made in the usa
Bottled in the USA
socially responsible skincare
1% to Charity
Customer Reviews
5.0 Based on 34 Reviews
5 ★
97% 
33
4 ★
3% 
1
3 ★
0% 
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2 ★
0% 
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1 ★
0% 
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Customer Photos
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Filter Reviews:
SF
03/14/2023
Samantha F.
United States United States
I recommend this product
  • Skin Type: Combination

Buying again and again

The product goes on so smooth and immediately makes my skin feel more hydrated and luminous. I got this product in an Allure beauty box and have since purchased it and other Fleur and Bee products. Great company!!!

Fleur & Bee Hydrating Serum / Just Dew It Review
SS
02/28/2023
Saby S.
United States United States
I recommend this product
  • Skin Type: Dry

I love the crème de la cream. My skin had dark dry patches because of the cold. After using the moisturizer cream and the Just Dew It hydrating serum it has a glow and and the dark patches have disappeared.

C
02/09/2023
Courtney
United States United States
I recommend this product
  • Skin Type: Combination

Wonderful

Just started using this and it is just amazing. My skin just soaked this in and the glow was visible from the 1st day. Thank you for this product. My new go to serum

AM
02/05/2023
Anne M.
United States United States
I recommend this product
  • Skin Type: Dry

Love the products

Great experience. I started using the products back in November and am slowly building my routine products. I’m very pleased with the results and will continue to support Fleur & Bee and tell all my friends what a great company and range of products you have.

A Fleur & Bee Customer
NP
02/05/2023
Nadine P.
United States United States
I recommend this product
  • Skin Type: Dry

Life Saver

I did hours of research looking for skin products that met all of my requirements, and finally came across fleur and bee. This serum has become an essential part of my routine and makes a noticeable difference in the moisture of my skin throughout the whole day. It may seem expensive compared to basic drugstore products but I think this one is worth it!

J
02/04/2023
Jennifer
United States United States
I recommend this product
  • Skin Type: Combination

Perfect

This is absolutely by far such a nice product. It feels amazing going on. It does not break you out. It smells good. It makes your skin feel wonderful all day. One of the best serums I have ever used highly recommended. Thank you so much.