Our values
Naturally effective
We carefully select botanical ingredients that are time-tested and proven to work gently, yet effectively. We use organic ingredients whenever possible and all products are made in the United States (with some globally sourced packaging).
Clean and non-toxic
We never use any parabens, sulfates, phthalates, silicones, GMOs, artificial fragrances, gluten, dyes – and the list goes on. We thought, what's the point of using so many amazing natural ingredients if you also include harmful toxins and common skin irritants.
Vegan and cruelty-free
You wont find any animal ingredients or animal byproducts in our skin care line, and we're a Leaping Bunny™ certified, cruelty-free brand.
Sustainably made
Our products are crafted with sustainably sourced ingredients and are made with 100% renewable wind energy. Our packaging is up to 90% recyclable and our goal is to be a completely carbon neutral company by the end of 2021.
Social good
Giving back is something deeply rooted in our culture. We donate 1% of all sales to Days for Girls, which helps distribute menstrual hygiene products to girls in need. We also give back to our local community by volunteering our time to various charities in the Los Angeles area.
Affordably priced
We believe quality, natural skincare should be accessible to as many people as possible. That’s why all of our skincare essentials are priced at $30 or less.
Want a simple, natural, skincare routine?
Shop the Starter Set