Our Values

We believe in better; in taking better care of ourselves, our skin, each other, and our planet. We’re here for everyone looking for clean, carefully-formulated skincare products that make you look and feel great - without breaking the bank.
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Naturally Effective

All of our skincare essentials are carefully formulated with the best that nature and science have to offer. We never skimp on ingredients. Because more good-for-you ingredients means better results. All our products undergo rigorous stability and irritation tests to make sure they’re working exactly as expected.
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Clean and Non-Toxic

We never use any parabens, sulfates, phthalates, silicones, GMOs, artificial fragrances, gluten, dyes – and 1,300 other potentially harmful ingredients. We believe in nourishing your skin and treating it well. That's why we stay away from the nasty stuff.
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Vegan and Cruelty-Free

You won't find any animal ingredients or animal byproducts in our skin care line, and we're a Leaping Bunny™ certified, cruelty-free brand. All our formulas are 100% vegan.
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Sustainability is the Goal

We’re committed to being as eco-friendly as possible. Currently, all our packaging is made using FSC-certified, 100% recycled post-consumer waste paperboard. Our products are manufactured using 100% renewable wind energy. We're always looking for ways to improve. Our goal for 2022 is to become completely carbon neutral.
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Giving Back

Giving back is something deeply rooted in our culture. We donate 1% of all sales to Days for Girls, an organization that distributes menstrual hygiene products to girls in need. We also give back to our local community by volunteering our time to various charities in the Los Angeles area.
Learn More
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Affordably Priced

We believe quality skincare should be accessible to as many people as possible. We're proud to offer the best clean skincare products on the market for under $40. Now you can indulge in clean beauty without breaking the bank.
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Want a Better Skincare Routine?

Shop OUR 5-Step ROUTINE
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