How to Moisturize Your Face

How to Moisturize Your Face

We get it; a skincare brand touting the benefits of moisturizing is like a doctor blasting the importance of eating right and exercising. Kinda duh, and definitely nothing you haven’t heard before. But did you know that there is actually a right way to moisturize… which bears implications that there is definitely a wrong way. Further, there is much more to keeping your skin properly conditioned than just applying your product of choice, especially if you could stand to make better choices about what you’re using. So, humor us! Read on to best protect your moisturizing prowess (and skin) from being all dried up!


Main Takeaways: No matter your skin type, everyone can benefit from a properly formulated moisturizer. But applying the proper technique is just as important as choosing the right product.

Good to Know: When moisturizing, it is critical to not apply any downward pressure, as this can amplify the effects of gravity overtime and lead to a less-than-lifted complexion.

Recommended Products: Crème de la Cream Brightening Moisturizer and Rose and Shine Rose Water Toner .


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The Importance of Moisturizing

We all know that moisturizing the face has long been the go-to measure for staving off wrinkles and other signs of aging. That’s because doing so helps add volume, giving your face a plumper, firmer appearance. This makes wrinkles and fine lines less perceptible and prevents the dreaded look of scaly, dry skin. But vanity aside, properly moisturizing one’s skin is essential to the overall health of your body’s largest organ.

When the skin becomes drier than it should, the resulting imbalances can introduce a host of issues like irritation, redness, flakiness, and bumps; each telltale signs of struggling skin. But what you may be surprised to know is that dry, aggravated skin is at increased risk for becoming excessively oily because your skin is trying to overcompensate. This overproduction can lead to grimy, clogged pores, which can cause things like persistent breakouts and even acne. Further, our skin is our body’s first physical line of defense against infection and allergens. So, preventing cracks in its surface, which can often be caused by dryness, is important not just for skin health, but whole-body wellness.

How to Moisturize Your Face

In order to get the most benefits of moisturizing, it’s important to choose the best moisturizer for your skin type. Choosing one with the wrong ingredients for your skin could mean not enough moisture for your skin or clogged pores. It’s also important to apply that moisturizer properly.

When and How Often to Moisturize

Moisturizing one’s face is something that should be done twice a day; once in the morning and once at night. This helps your moisture levels remain at a healthy constant for a full 24 hours. Your moisturizer should be applied after cleansing and the use of any toners and serums. If it’s daytime, be sure to moisturize before applying your sunscreen to get the maximum benefits of both. And just in case that wasn’t explicit enough, don’t skip the sunscreen!

How to Properly Apply Moisturizer

  1. Prime your canvas. Start with clean, slightly damp skin. This will create the best possible environment for proper absorption.
  2. Apply a nickel sized amount of moisturizer to your palm and swirl with your fingers. This will help warm your product to body temperature so that it is more easily processed by your skin.
  3. Use a finger to gently dab small amounts of moisturizer, like our Crème de la Cream all over the face and neck. You may want to avoid the eye area, as some face moisturizers may irritate the ultra-sensitive skin on and around your peepers. For this region, it’s best to use a dedicated eye cream (we love our smooth and sassy Eyes Eyes Baby, which hydrates, illuminates, and temporarily de-puffifies!); but be sure to use the same technique outlined here.
  4. Then, with your fingers loosely extended outward from your palms, either use SUPER soft circular upward motions or alternatively apply gentle pressure to push the moisturizer into your pores with your finger pads. Avoid any firm sweeping, swiping, or rubbing motions, as these can disturb the outer layers of the skin and lead to micro-tears, the stretching of pores, and premature signs of aging. It is also critical to not apply any downward pressure, which can amplify the effects of gravity overtime, and lead to a less-than-lifted complexion. As a rule of thumb, whenever applying any pressure to the skin, think upward thoughts!
  5. Give special attention to the areas that are at greater risk for signs of aging, like the corners of the eyes, nasolabial folds and in between your brows. Apply a bit more moisturizer to these areas if necessary and repeat the process until your skin feels smooth and comfortably nourished.

Ingredients to Avoid

It’s also critical to be aware of the ingredients you’ll want to dodge.

Parabens are sometimes found in moisturizers, but can be harsh on the skin, causing irritation. They also have been linked to a number of serious health concerns.

Silicones are another group of ingredients often found in personal care products and work to form a barrier on the area of application. While they’re not dangerous, they have their downside, with an ability to trap oil, dirt, and dead skin, while potentially preventing the beneficial ingredients in your products from getting to where they need to go.

Comedogens, which are pore-clogging ingredients. Certain oils, like coconut oil, are notorious for getting into pores and staying there, leading them to appear bigger and potentially causing breakouts. So, read your ingredients, and make sure they’re non-comedogenic.

Other Ways to Moisturize

Truth be told, moisturizing your skin is not a responsibility that should rest solely in the hands of your dedicated moisturizer. There are other ways to amplify its effects and maintain proper moisture, like with the use of hydrating serums and even facial mists. Check out our Rose and Shine toner, which hydrates and smooths while controlling excess oil. But other means of hydration include using a humidifier and simply drinking more water! And be sure to use a lip balm to keep your kisser happy too!

Proper hydration is a major component of our bodies looking and feeling their best; the same is true for our skin. So, get yourself a good moisturizer, use it properly, and help your skin board the transformational train to hydration station!