Cruelty-free Skin Care: Why it Matters

Cruelty-free Skin Care: Why it Matters

If you’re familiar with Fleur & Bee, you probably know that being a socially responsible company is of paramount importance to us. Part of that commitment is delivering great products that are both vegan and cruelty-free. You won’t find any animal ingredients or animal byproducts in our skin care line, and we're a Leaping Bunny™ certified, cruelty-free brand.

For that reason, we wanted to discuss what cruelty-free skin care is and why it matters, go over a quick history of animal testing and what that testing has done to animals, talk a little bit about groups like Leaping Bunny, and finally, discuss how to tell if skincare really is cruelty-free.


Main Takeaways: Cruelty-free means that a product (and ingredients within that product) were never tested on animals. It also means that a company does not allow the product to be tested on animals after it is formulated.

Good to Know: Technically, the government does not regulate the use of the term “cruelty-free”, so third party organizations, like Leaping Bunny, have stepped in to provide cruelty-free certification.

Recommended Products: All Fleur & Bee products are Leaping Bunny™ certified as cruelty-free.


Looking for the best vegan, cruelty-free skincare products? Look no further.

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What does cruelty-free skin care mean?

Cruelty-free skin care is one of those terms that’s tossed around a lot but isn’t really all that well defined. Most people probably assume that if a product is called “cruelty-free,” that means that no animal testing has occurred to produce it. But the truth is, there’s actually no regulation on the term in the U.S. or Canada! Thus, the definition of what makes a product cruelty-free, can vary depending on who’s using the term.

Cosmetics companies generally use the term to mean that no animal testing has occurred on the finished product but that does not mean that testing did not occur on ingredients. Nor does it mean the company didn’t hire an outside company to do animal testing while still calling it cruelty-free. It also doesn’t necessarily mean that the company didn’t do animal testing to comply with distribution regulations in other countries.

So how do you know if a skin care product really is cruelty-free, as in, they don’t utilize animal testing at any phase, nor do they rely on another company to engage in animal testing at any phase, nor do they rely on animal testing to sell in international markets?

Well, one way is to check if they are certified by the Leaping Bunny Program. Certification means that company is completely and truly cruelty-free in the way most people assume—no animal testing at any point by anybody for any reason.

What is Leaping Bunny?

According to, cosmetics companies may throw around terms like cruelty-free or “Not tested on animals” because, amazingly “There are no legal definitions for these terms.”

As you can imagine, because of that, beauty companies began setting their own standards for using these terms, employing logos and verbiage that gave consumers the impression their products were entirely cruelty-free when in fact, they may not be.

According to, in order to put some concrete parameters on these terms, “Eight national animal protection groups banded together to form the Coalition for Consumer Information on Cosmetics (CCIC). The CCIC promotes a single comprehensive standard and an internationally recognized Leaping Bunny Logo. We work with companies to help make shopping for animal-friendly products easier and more trustworthy.”

The resulting list of standards is a tough, restrictive, comprehensive set of cruelty-free criteria to which products and companies must adhere entirely. Officially called “The Corporate Standard of Compassion for Animals,” or, as it is known colloquially, “The Standard,” it is a rigorous test to show that there are no holes in the process at any point.

Companies that pass this test can prove they not only do not resort to any kind of animal testing or cruelty, they don’t incorporate ingredients from companies that do. They can show their supply chains are free of animal cruelty and testing and they agree not to resort to animal testing to comply with the requirements of other countries. In short, any company that wants to be able to use the Leaping Bunny logo has to pass a very, very tough test.

And we’re proud to say, we did!

If you want to read all the requirements, you can do so here. As you’ll see, every company, no matter how big or small, needs to not only comply with all the standards we mentioned above and then some, but they have to also pass an independent audit.

And we’re proud to say, we did!

The Leaping Bunny Certification is pretty much the gold standard in our industry and…

Yes, that’s right! We’re proud to say, we met it!

As if that weren’t enough, companies that make the list have to recommit every year in order to stay on it.

History of Animal Testing

Like all historic events based in cruelty, the history of animal testing is not an easy one to digest, especially for animal lovers. That said, like all history, those who forget the mistakes of the past are probably doomed to repeat them, so with that in mind, we’d like to go over a few key points in the history of animal testing.

Although today we see animal testing for cosmetics as cruel and unnecessary, it started out as a way to protect humans from unsafe cosmetic products. In 1938, the United States Food, Drug & Cosmetic Act became law, and required cosmetics companies to prove their products were safe. In an effort to do so, cosmetics companies responded by testing products on animals.

The first of these tests was constructed in the 40s. Known as the Draize test, it involves administering the substance in question into the eyes of a conscious animal, usually a bunny rabbit. The substance generally stayed in the rabbit’s eye for 14 days, after which, the animal’s eyes were evaluated for irritation or other ill effects as a predictor of how the substance would affect humans. Often, those animals adversely affected by the test were euthanized.

Not until the 1980s were cosmetics companies pressured into stopping this practice and it was 1996 before animal protection groups formed The Coalition for Consumer Information on Cosmetics. “The coalition manages the Leaping Bunny cruelty-free certification program in the United States and Canada,” according to

Two years later, the U.K. banned animal testing.

In the year 2000, the Interagency Coordination Committee on the Validation of Alternative Methods (ICCVAM) Authorization Act was enacted, establishing alternative testing methods in the U.S.

Throughout the 2000s and 2010s, other countries, states, and cities followed, either banning the use of animals in cosmetics testing or banning the sale of animal-tested cosmetics. Among the places to enact these bans are Israel, New Jersey, New York, most of the EU, Guatemala, Rio de Janeiro, and Russia.

That said, animal testing still frequently occurs to this day. According to Humane Society International, “In four out of every five countries, it’s still legal to use rabbits and other animals in cruel toxicity tests of cosmetic products and their ingredients.” They also make the point that there are countries that legally require animal testing for some cosmetics.

In a nutshell, while great strides have been made in the push towards cruelty-free skin care, there’s certainly still a long, long way to go before animal testing for cosmetics is completely abolished.

Cruelty-free skincare product box

What Testing Has Done to Animals

The list of what testing has done to animals is, unfortunately, long, varied, and, to anyone who cares about animals, barbaric.

The Draize test alone has been known to cause everything from blindness to bleeding in rabbits who are often completely restrained during these tests and struggle to be let loose.

Other tests, including those for Botox, cause immense suffering, according to “In these horrific tests mice are injected with poison before slowly suffocating to death through muscle paralysis while fully conscious.”

And of course, that’s not even taking into consideration the psychological toll these tests take on animals. According to the Humane Society International, tests for products like mascara, hair care products, and other cosmetics have a devastating effect: “Terrified mice, rabbits, rats and guinea pigs have substances forced down their throats, dripped into their eyes or smeared onto their skin before they are killed.

One of the most upsetting parts about these tests is that they are totally unnecessary, according to most experts and animal rights organizations. Most of the ingredients being tested are not new and thus, there is no real reason to test them, even if they are being used in new products.

Animal Rights Groups

Thankfully, there are many wonderful groups that are working diligently to protect animals from cosmetic testing.

As we mentioned above, Leaping Bunny, which is a coalition of eight national animal protection groups, is one of the most prominent animal rights organizations in the country. Those groups include:

American Anti-Vivisection Society

Animal Alliance of Canada

Beauty Without Cruelty

Doris Day Animal League

Humane Society of the United States

National Anti-Vivisection Society

Rise For Animals

Cruelty Free International

Another animal rights organization you may have heard of is PETA or People for the Ethical Treatment of Animals. Started 40 years ago in 1980, it is “dedicated to establishing and defending the rights of all animals.” Concentrating “On the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in laboratories, on factory farms, in the clothing trade, and in the entertainment industry,” it has brought landmark legal cases against companies in all of those areas to ensure the safety and welfare of animals being abused in those areas.

Other organizations look after the wellbeing of specific animals or groups of animals, such as the Jane Goodall Foundation which protects chimpanzees or the Tusk Trust, an organization that fights against animal poaching in Africa.

The bottom line is, if you’re interested in looking after the rights of animals in any capacity, there’s an organization out there!

How to Tell if Skincare is Cruelty Free

As we mentioned above, the term “cruelty-free” isn’t necessarily one that means the same to everyone which is why it’s so hard to find skincare that might be your definition (e.g. companies that refuse to test on animals in order to meet the testing standards of other countries).

Luckily, Leaping Bunny has put together a database of companies that have complied with “The Standard” and have earned the official Leaping Bunny logo. You can access the database here. And not only can you look up skin care products, you can even look up everything from dental products to carpet cleaner!

The Fleur & Bee Commitment to Being a Cruelty-Free Company

Whether it’s our Prince Charcoal natural detox mask or our So Clean! natural cleanser or our Nectar of the C serum, if you’ve ever watched the video demonstrations of our products, you’ve heard us say that they’re made “The right way, with safe, natural ingredients.” Part of what we mean by “The right way,” is that they’re entirely cruelty-free.

Although our website says that “We started Fleur & Bee to offer natural skincare products that are good for you, good for your wallet, and good for our planet,” we could also add “good for animals” in there as well.

In keeping with the standards and ethics that allowed us to earn the right to use the official Leaping Bunny logo, we make sure that not only do we not subject any animals to cruelty to create our products, we carefully monitor our supply chain to make sure that no product—from our serum to our moisturizer—has been created at the expense of any animal.

Our products are also vegan, so we don’t use any animal ingredients or animal byproducts in anything we sell.

So the next time you’re spritzing that toner on or dabbing that eye cream under your eyes, you can rest assured no animal suffered to make it. That’s our promise—both to you, to ourselves, and all the animals of the world!