How to Find the Best Serum for Glowing Skin

How to Find the Best Serum for Glowing Skin

We all want luminous, glowing skin. But in a vast sea of skincare products full of all sorts of fancy options, it’s hard to know which actually work. There is, however, one component of a comprehensive skincare routine that tends to secure a glow-up like none other, especially when it is packed with certain ingredients. So, stick around as we dish on what may be the skincare market’s most potent product – the serum –- and how to choose one for glowing skin.


Main Takeaways: When using facial serum to achieve glowing skin, look for serums with ingredients notorious for their brightening effects, like vitamin C, to rid your skin of dullness.

Good to Know: Consistent use of your chosen brightening serum will yield you the best results. This usually means to apply it morning and evening, as part of a full skincare routine.

Recommended Products: Nectar of the C Vitamin C Serum.


Looking for the best all around vitamin C serum? We've got you.

Shop Our Vitamin C Serum

What Is A Serum?

Serums are highly concentrated skincare products famed for their ability to deliver dramatic results in short periods of time. A serum’s turbo power lies in its water-based composition and super lightweight micro-molecular structure. This combo promotes the product’s rapid absorption into the deepest layers of the skin, rather than simply resting closer to the surface.

There are tons of serums especially formulated to help you achieve that glow you’ve been chasing. But it is important to know which ingredients to look for and how they function so you can pick the perfect product for you.

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Serum Ingredients for Glowing Skin

Vitamin C

Vitamin C not only does wonders for our bodies, it slays in the skin department as well! Vitamin C may be skincare’s most glorified ingredient when it comes to revitalizing our skin’s natural glow and luminance, and for good reason. It is mildly exfoliating, which automatically helps to brighten and retexturize the skin. Its antioxidant prowess heroically fends off environmental stressors to minimize the look of dark spots and other signs of aging, like fine lines and wrinkles. And its ability to nourish and fortify the skin for strength and beauty can garner a more glowing appearance after even a few applications.

Identify vitamin C in your skincare products by its alternate monikers: ascorbic acid, ascorbate, and sodium ascorbyl phosphate.

Illustration of aloe vera

Aloe Vera

The flex power of this ancient ingredient goes way beyond after-sunburn care. Aloe vera, in its most unadulterated form, is the crystal clear, gel-like substance found inside the pointy, plump leaves of the arid-tolerant aloe plant. The flex power of this ancient ingredient goes way beyond after-sunburn care. It is naturally rich in various vitamins, enzymes, minerals, and salicylic and amino acids, while possessing strong antiviral and antibacterial properties. It is the perfect ingredient to reach for when seeking a more brilliant complexion, as it helps to remove skin impurities while promoting elasticity for a more glowing and supple appearance. Aloe also delivers clean, but super nourishing moisture, for balanced hydration and an incomparably youthful radiance.


Squalane is the hydrogenated version of squalene, a substance found in our skin’s natural oils. It functions as an oil-regulating moisturizer for lightweight, balanced hydration you can feel. It can be an integral component of a glow-getting routine because its composition is so similar to that of our own skin’s secretions, which largely exist to moisturize and keep-young our largest organ. It is also majorly effective at minimizing the look of dark spots, fine lines, and wrinkles, further smoothing and evening out the skin for a glowing appearance.

Squalane is thankfully now produced from many plant-based ingredients, like olive oil and rice. However, it has historically been primarily harvested from animal sources. So, when choosing a product enriched with this magic-maker, you may want to investigate its origins.

Other glow-promoting ingredients include avocado, turmeric, jojoba oil, sea buckthorn, pomegranate, and algae, many of which can be found in quality serums (not to mention your favorite Fleur & Bee products.) It’s all a lot to think about, we know. So, if you need a bit more help, here’s a mini roundup of some of our favorite serums for glowing skin:

Serums for Glowing Skin

Fleur & Bee: Nectar of the C Vitamin C Serum

Nectar of the C is fortified with 10% sodium ascorbyl phosphate, an ultra-stable and gentle form of vitamin C for a galactic glow. Rich with a powerful botanical blend, including aloe vera and vegan squalane, you will be beaming in no time without the irritation that sometimes comes with more assertive vitamin C formulas. It also contains hyaluronic acid to add a dose of hydration. This makes it perfect for all skin types. It can even be used twice daily for amazing results that will leave you with a brighter, more even complexion.

Pacifica: Vegan Collagen Complex Serum

This concentrated serum, rich with a bioactive blend that features aloe vera and vegan squalane, delivers moisture for undeniable dewiness. Hyaluronic acid and collagen give dullness a one-two punch and amplify aloe’s already powerful propensity to promote skin elasticity and brilliance.

Biossance: Resurfacing Night Serum

Formulated specifically for correcting dullness and promoting brightness, Biossance Resurfacing Night Serum blends vegan squalene and lactic acid to revivify the skin and reveal a more luminous look. Complete with clover for increased balance and a radically transformed complexion, your skin is bound to glow.

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Ditch the dullness with these pure and simple ingredients, born of nature’s goodness. There’s no better way to get your glow on!

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