Just Dew It, a natural Hydrating Serum by Fleur & Bee
woman holding a bottle of hydrating serum just dew it
Texture of Fleur & Bee’s natural hydrating serum
super hydrating serum
Hand holding and displaying a hydrating serum
woman applying hydrating serum for dry skin to her face
Just Dew It, a natural Hydrating Serum by Fleur & Bee
woman holding a bottle of hydrating serum just dew it
Texture of Fleur & Bee’s natural hydrating serum
super hydrating serum
Hand holding and displaying a hydrating serum
woman applying hydrating serum for dry skin to her face

Hydrating Serum

Just Dew It

Regular price
$32
Regular price
$54
Sale price
$32
27 reviews

Named "Best Serum for Dry Skin" by SELF, this award-winning serum will provide immediate, deep hydration for smoother skin. A few drops will plump the look of fine lines and restore radiance to dull skin.

  • Hyaluronic acid aids in all-day skin hydration
  • Rich in nourishing vitamins and antioxidants
  • Superfood complex restores a healthy glow
  • Smoothes skin while fighting signs of aging

"If you're looking for a moisture boost in your routine, this serum gets the job done - and then some" - Allure

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Vegan

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Cruelty Free

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Paraben Free

1 fl. oz.

Free shipping on orders over $50

Ingredients
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Water, Organic Aloe Vera Leaf Juice , Glycerin (Kosher, Vegetable), Dimethyl Sulfone (MSM), Organic Jojoba Seed Oil , Grapeseed Seed Oil, Prickly Pear Seed Oil, Organic Seabuckthorn Oil , Sodium Hyaluronate, Squalane (From Olive Oil), Tocopheryl (Vitamin E) Acetate, Niacinamide (Vitamin B3), Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Tara Gum, Phenoxyethanol, Ethylhexylglycerin, Carrageenan, Hydroxyethylcellulose, Geranium Flower Oil, Panthenol (Vitamin B5)

No parabens, sulfates, silicones, GMOs, artificial fragrances and 1,300+ other nasties.

Sustainably made
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All products come in glass bottles to reduce plastic waste. Our packaging boxes are made from 100% post-consumer waste, FSC-certified paper. We manufacture our products with 100% renewable wind energy. All orders use carbon-neutral shipping.

Love it or it's on us
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If you aren’t 100% satisfied with your purchase, we’ll offer you a full refund within 30 days - even if it’s opened and used.

That might sound crazy on our part. But we’ve seen so many people become Fleur & Bee converts over the years, we’re comfortable making this guarantee for every product we sell.

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We follow the strictest standards in the world, set by the European Union, which means we say “No Thanks!” to 1,300+ nasty ingredients. (They wouldn’t all fit in this pop-up so we’ve included an abridged list...)

No parabens, sulfates, silicones, GMOs, artificial fragrances, phthalates, dyes, petrolium, aluminum, propylene glycol, polyethylene glycol, formaldehyde, diethanolamine, triclosan, EDTA, and toulene.

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PRODUCT DETAILS

What to Expect

Texture
Smooth, rich gel
Scent
Neutral to slightly floral
Skin Feels
Soft, smooth, hydrated
Skin Looks
Glowing, youthful
woman applying just dew it, hydrating serum to her face

Glowing Praise


allure icon
"gets the job done — and then some"

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"Fleur & Bee creates the skin-care steps you love - but with higher standards"

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"more well-rounded than a Harvard college application"

woman with good skin texture

Happiness, Guaranteed

If you’re not thrilled with your order in the first 30 days, just send it back for a refund. Returns are always free and easy.

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1% Donated to Charity

1% of all Fleur & Bee sales are donated to Days for Girls, a non-profit that provides menstrual care and education for women in need.

Frequently Asked Questions

When will I start to see results?
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Your skin will be instantly hydrated and moisturized with proper application. With consistent usage of our products, you should see full results after 2 weeks.
How long will it last?
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Just Dew It has a shelf life of 12 months after being opened. If used as directed, it should last 3-4 months.
Why is the serum yellow-ish?
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Sea Buckthorn Oil gives Just Dew It it’s yellow-ish color. Seabuckthorn Oil is a super hydrating ingredient.
What age is it designed for?
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Our Just Dew it hydrating serum is designed for those in their 20s to their 100s! 
Will this work for my skin tone?
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Absolutely! Our products will work for people of all skin tones, textures and colors.
Can I use this if I don’t have dry skin?
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Yes, you can! Every skin type needs hydration, including oily, combination, and normal skin types. Our Just Dew It hydrating serum contains many non-comedogenic hydrating ingredients that won’t clog your pores.
Is this safe to use while pregnant?
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We consider Just Dew It safe to use as directed while pregnant. However, we always advise pregnant women to consult with their doctor regarding questions about specific products or ingredients.
Can I use this with Non-Fleur & Bee Products?
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Definitely! We’ve designed our products to work best with each other, but they can be used as part of a routine that includes products from other brands.
Can I layer Just Dew It Serum with other serums or products?
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Just Dew It works best when applied directly to clean skin and can be followed up with your favorite moisturizer (we recommend our hydrating moisturizer H2 Oh Yeah). If you use another serum daily, we suggest applying one serum in the morning and another in the evening for best results.
Shop Now
cruelty free skincare
Cruelty-Free
vegan skincare
Vegan
sustainable skincare
Sustainably Made
skincare made in the usa
Bottled in the USA
socially responsible skincare
1% to Charity
cruelty free skincare
Cruelty-Free
vegan skincare
Vegan
sustainable skincare
Sustainably Made
skincare made in the usa
Bottled in the USA
socially responsible skincare
1% to Charity
Customer Reviews
5.0 Based on 28 Reviews
5 ★
96% 
27
4 ★
4% 
1
3 ★
0% 
0
2 ★
0% 
0
1 ★
0% 
0
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Filter Reviews:
AM
02/05/2023
Anne M.
United States United States
I recommend this product
  • Skin Type: Dry

Love the products

Great experience. I started using the products back in November and am slowly building my routine products. I’m very pleased with the results and will continue to support Fleur & Bee and tell all my friends what a great company and range of products you have.

NP
02/05/2023
Nadine P.
United States United States
I recommend this product
  • Skin Type: Dry

Life Saver

I did hours of research looking for skin products that met all of my requirements, and finally came across fleur and bee. This serum has become an essential part of my routine and makes a noticeable difference in the moisture of my skin throughout the whole day. It may seem expensive compared to basic drugstore products but I think this one is worth it!

CP
02/02/2023
Carrie P.
United States United States

Love it so far

Although I haven't had the chance to use this serum daily as I ordered quite a few Fleur & Bee products at once, the couple of times I have, it lives up to its name. It leaves my skin with a glow. The perfect prep for their Youth Fairy moisturizer. Can't wait to more fully incorporate this serum into my routine!

CA
12/31/2022
Carrie A.
  • Skin Type: Combination

Love the Glow

This serum definitely gives a glow. I used it for the first time today. I received it in October. However, I am concerned that it might have gone bad. The smell is somewhat off-putting, the consistency is very thick and gel like. And it is very yellow in color. Is this what it should look like? That's why I gave it a 4. I did love how it felt on my skin.

01/03/2023

Fleur & Bee

Hi Carrie, Thanks for your comments! We're so glad you like the glow of our Just Dew It serum but sorry to hear you don't care for the consistency, color or texture. The thickness of the serum is part of what makes it super hydrating. The scent is "neutral to lightly floral," and the bright yellow color comes from a key ingredient: sea buckthorn oil. Another really hydrating property. I hope this is helpful. Please let us know if you have any other questions. We're happy to help! All the best, Suzanne Customer Support Fleur & Bee

EO
12/11/2022
Erin O.
United States United States
I recommend this product
  • Skin Type: Sensitive

So far, so good!

Another great product! I recently introduced this product into my F&B routine and my skin is happy. Love all of your products!

CS
12/10/2022
Connie S.
United States United States
I recommend this product
  • Skin Type: Oily

Made for my skin

I have never had a product that I can truthfully say was made just for MY skin. The way my skin reacts to the application of this product is blissful. This product line is my go to without waivering.